Tag Archives: Jane Applegate

Marketing Expert Helps Women Succeed!

Michelle Massman has been helping women succeed since 1993, when she created the area’s first Women’s Showcase in Central Minnesota. The next event is on Oct. 26 at the St. Cloud Rivers Edge Convention Center. In addition to managing the Showcase, Michelle is vice president of Tonic Sol-fa, L.C., a popular singing group. Her marketing… Read More »

Branding Guru Shares Strategies for Success

I recently interviewed Julie Cottineau, an internationally-recognized branding expert. Julie is the founder and CEO of BrandTwist, a brand consultancy company that helps entrepreneurs and corporations build their brands and leverage them as business assets. Before starting her own company, Julie was the VP of Brand at Richard Branson’s Virgin Group overseeing branding strategy for… Read More »

Want to Serve on a Corporate Board? Here’s How!

If you have thought about serving on a corporate board and enjoying all the perks and benefits including money, read on. The corporate board is still very much a men’s club, according to Betsy Berkhemer-Credaire, author of The Board Game: How Smart Women Become Corporate Directors (Angel City Press, $25, http://winningtheboardgame.com/) I recently interviewed Betsy… Read More »