Meet Amanda Waye

By | October 12, 2012

FFN introduces Advisory Board member, Amanda Waye

Amanda is a passionate person with an insatiable curiosity. Her professional interests lie in uncovering human insights and creating authentic brands.

Amanda has close to 10 years experience in marketing and advertising, on both the client and agency side. She is currently a brand strategist at DDB Canada where she spends her days building integrated campaigns.

Amanda was one of the founders of Vancouver +Acumen. As a Chapter Leader, she spearheads the Salon Conversation Series, which has become a global initiative to exchange ideas on the principles of social enterprise within local communities.

The FFN couldn’t be happier to have such a passionate and determined woman onboard!

Meet Amanda Waye:

My first job: Assistant to the Director of Marketing at a special needs education center in Calgary, where I first fell in love with marketing and work with non-profits.

What do you want to be remembered for: I aspire to have others remember me not for my own achievements, but for the accomplishments I helped others to fulfil for themselves.

Favourite book: The Innovation Killer: How What We Know Limits What We Can Imagine and What Smart Companies Are Doing about It, by Cynthia Barton Rabe

Favourite website: Short and sweet doses of inspiration, insight and motivation, three things of which one can never get enough.

Favourite quote: “It is not the critic who counts, not the man who points out how the strong man stumbled, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again; who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause; who, at the best, knows in the end the triumph of high achievement; and who, at worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat.” – Teddy Roosevelt

My favourite woman in business and why: Jacquline Novogratz, founder and CEO of Acumen Fund. For her courage and unwavering dedication to using entrepreneurial approaches to empowering others to create a world beyond poverty.

My best business advice for new entrepreneurs: Give customers what they want, not what they think they want: Listen and understand what will make them impassioned advocates of your brand and you will have a loyal customer for as long as you continue to inspire them.