Let’s say you’re standing in line at the grocery store and start up a conversation that turns to your current business venture. Most likely, you don’t have your cards with you, the kids are running out to the car, but you still want to exchange info with the woman you just met in line. If you had a QR code on a ring or necklace, the woman could quickly scan it and it would take her right to your web site or email newsletter sign-up page. QR stands for quick response.
Offering a quick scan is more professional than searching through your purse to find your last, probably stained business card.
QR jewelry is Evelyn Cucchiara’s great idea.
With a background as an art therapist and art teacher, Evelyn runs an art studio for kids aged two to seven in her home. Running into moms everywhere from the PTO meeting to the gardening center, she wanted an easy way to share her contact information and to gather followers, so she built it herself.
A QR code can be generated from the URL of any web site. (There are lots of free apps to do it). Evelyn took it one step further and designed a QR code to fit into jewelry. “Women never have pockets for business cards anyway and it’s so cumbersome to look for one in your handbag,” she said.
Attending networking events will become so easy with her creation. Plus, there will be no business cards to deal with after you get home. “It would take me so long to input all of the information I gathered at an event and then, I’d feel so guilty that I had all these great potential customers and wasn’t reaching out to them,” said Evelyn.
Evelyn, like so many women, has several business ventures. In addition to her children’s art studio, she is a productivity mentor with a blog called: The Hopeful Life. So she created her QR Stone to let her feature different codes.
“If I’m attending a business seminar, I insert the code for opting in to my coaching newsletter. Around town, I carry my art studio QR Stone necklace or ring.”
Her biggest challenge: “Most women don’t understand yet how a QR code works so educating my target client base is a big part of my marketing.” She’s targeting women entrepreneurs to buy her QR products. “They’ll be able to easily connect with others without exchanging business cards. I wanted to offer a simpler way.”
Contact: [email protected]